Is the forefront in building business branding for the company. The logo should reflect the values and concept the company represents to customers. The logo is a visual measure that aims to make customers recognize the company, even without remembering its name. The logo is created according to the nature and style of the company. It is important to invest in creating a logo as it represents the face of the company and has a significant role in creating the company’s image and branding.
Construction and logo design
It is of great importance to build and design a logo that reflects the values of the company. The logo allows you to convey the company’s marketing message even without using the text. Logo design requires professional knowledge and therefore a graphic designer with experience in the field should be approached. To create the most appropriate logo for the company, it is necessary to define the target audience, the characterization of the service or the products that the company provides. The logo actually constitutes the business identity of the company.
The purpose of the logo
The logo will be used by the company for various and varied purposes, such as creating marketing materials such as business cards, brochures, brochures, presentations, a website and the like. It is important to choose the right colors, image or icon that represents the company, to interest and intrigue the target audience. Also, if the logo contains a textual element, it should be noted that it is easy to remember, legible, short and concise. Font (font), size and colors must be selected.
How to create a logo?
The logo is created in connection with the company’s field of business, for this reason elements must be taken in context to the world that represents the products or services that the company markets to customers. It is also important that the logo catches the eye of the beholder, but on the other hand, is not complex or too cluttered with details, it may miss the goal.
It is important to remember that the logo will accompany the company long-term, although it can be changed if necessary. There are major companies that have made changes to their logo such as Apple, Google and other companies. Despite the logo design changes, the concept remains and the company’s customers recognize that it is the same company or brand.
In order to create an effective and successful logo, make sure that it can be transferred to other formats. For this reason the logo has to be vectored, which means it can be enlarged and reduced as needed, without compromising its quality.
Choose colors
Once the sketch is created, transfer it to specialized software on your computer to perform high-level polishing and design. Make sure the logo looks the same in contrasting colors, which is essential when printing black and white documents. The choice of logo colors directly influences the atmosphere and marketing message you want to convey to the customer. Avoid choosing too many colors, or choosing too bright colors, the recommendation is no more than three colors.
Logo types
The logo should capture the look within a second and a half, the logo should provide added value, but it must have a simple and easy to remember message. We recommend keeping minimalism to the minimum. There are several types of logo designs. You can choose a logo that contains a picture, illustration, letters, graphic elements or a combination of both. It is important that the logo reflects the company’s marketing message.
Text logo
Targeting a logo that contains mostly text, a logo that contains the name of the business or company clearly and prominently, the logo may also contain additional graphic elements such as border lines, any extra text that surrounds the text, and so on. For example, the Google logo is built from text only with no illustrations.
Logo logo
Means a logo that has graphic elements (illustrations) without adding text. For example, the Apple company logo is made up of a Nagus apple.
Logos containing text and graphic elements are combined together
A logo that incorporates the company name with an illustration or some graphic element. When creating this kind of logo it is very important to create a harmonious combination of the text with the illustration in order to achieve a good and impressive result.
What is the importance of a business logo?
The logo should represent the company’s values, but also send a positive and optimistic message to the customer, the logo should convey quality and reliability. A high-quality logo will be remembered by customers and will attract potential customers.
Logo design provides added value, it is considered to be a powerful marketing tool, an original logo design that captures the eye more easily. Logo design contributes to branding and marketing the business and can increase sales and profits. The logo should be placed in the right corner of the company’s website or documents. This is the first area anyone looks at as they enter the site or look at a document.
It is important to know that investing in a logo is especially important for branding. The logo will accompany the company or the business for a long period of time, in addition it will be used by the company for advertising marketing materials, presentations, documents and more.
How to choose a graphic designer?
Every designer has their style
